For example, a pipe implies, from everyday experience, continuous flow and permanent connection. When people try to explain how the internet works to the non-expert, one analogy is that it’s like “a bunch of tubes.” Now, while this may be passable, it’s also a gross oversimplification that limits how we understand the web. All those acronyms, weird phrases, foreign concepts, and inside jokes like the ID10T error-they almost seemed purposefully designed to keep non-technical folks on the outside looking in! Similar to the medical industry (and a lot of nonprofits), the biggest barrier to understanding web technology is often the over-reliance on jargon in technical discussions. So, if you’re considering a nonprofit website redesign and are having trouble navigating the technology playing field and setting an appropriate budget, what do you need to know to make smart choices? The Technical Hurdle As a design-driven development web development firm, Constructive’s approach is to approach (and help explain!) technology from a human-centric perspective. So, it’s critical that when assessing your nonprofit’s website cost, you understand technology choices. That’s because everything from your choice of CMS and how your website is built, to the systems that will be integrated into it impact nearly everyone in an organization. It’s important to consider a website’s “total cost” - how our technology choices will impact both operations and the user experience. Website cost also includes your time and effort. And when we talk about nonprofit website cost, we mean more than the financial impact. Well, there are a lot of technology factors that impact both the quality and cost of a nonprofit website. But what’s a person to do if they are confused-or flat-out turned off by-technical jargon? And how on earth can you possibly evaluate the cost of building your website if you don’t understand all this technical stuff? Given the importance of website technology to a nonprofit website’s cost, it’s important to be informed about what it actually takes to build and maintain your site. If you’re a nonprofit leader looking to redesign your website, you’ve no doubt been thinking a lot about thinks like CMS, CRM, donation platform, hosting-you know, all the things that made you want to work in the social impact sector in the first place! Yes, it can be seriously confusing and stressful trying to figure out what your nonprofit website cost should be if web technology isn’t your area of expertise-especially because the choices you make now are ones that will be felt for years after your new website is launched.
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